The Marketing Coach was founded by Candice Edye in 2006. It came about as a result of something a client said to her many years previously when she was working as a public relations account manager. The client said: "If only I could find someone with your marketing skills and my industry knowledge, my business would thrive". That is the idea behind The Marketing Coach - marrying our client's in depth understanding of their industry with marketing skills and techniques to provide the best outcome for their business.

The Marketing Coach understands that nobody knows your business like you do. We empower you to solve your own marketing problems by working with you on current marketing issues. The coaching process facilitates skills transfer, reducing dependency and saving you a fortune in ongoing consultancy fees.

We differ from conventional marketing consultancies in that we do not spend time trying to learn your industry. We do not solve your marketing problems for you. Instead we teach you to think like a marketer. If outsourcing has taught us anything it's that your own people have the best understanding of your industry and clients. The Marketing Coach will work with you and your staff to realise your marketing objectives.

The process

The Marketing Coach tailors the coaching sessions according to your needs. For business owners and senior managers wanting a strategic overview and long range planning we use a big picture approach. For more junior staff or specific "how to" problems we offer more tactical training.

The coaching process follows these steps:

• Defining the marketing problem
• Isolating all the variables
• Exploring your options
• Creating a plan of action
• Implementing the plan
• Evaluating effectivenes
• Adjusting any elements that need it

Founding Marketing Coach, Candice Edye, has over 14 years experience in marketing and public relations. She has worked as a marketer in the I.T, education, science, healthcare and public sector. Candice has an Honours degree in Psychology and to date has completed the certificate portion of her Masters of Business Administration. She has completed a Train the Trainer course and has conducted numerous workshops in marketing and communications.