Download a free mini-EBook

Written by Candice S. Edye
Tuesday, 09 June 2009 11:54
Here are some great tools to get you thinking about your business.
Click To Open PDF Description
Permission Marketing


The idea of permission marketing is to increase the level of permission you are given by building a trusted long-term relationship. You need to move from simply being given an email address to the point where people complain if they don't get your newsletter or see regular blog posts from you. That's real permission. The benefit of having real permission is:
  • You have a loyal customer base that aren't tempted to go elsewhere because of cheaper price.
  • You have a very good understanding of your customers and can anticipate their needs, offering them the perfect product to satisfy these needs
  • As your relationship with your customer develops and the level of permission given increases, over time you can educate them about your products and move them from buying cheaper products to purchasing your larger revenue items
  • Customers that you have a personal relationship with are far more likely to generate word-of-mouth marketing for your business.
  • When you have someone's permission to market to them, they are more likely to pay attention to your message
PR Basics


This mini-EBook includes:

  • Writing a media release: what is newsworthy?
  • Developing story ideas for media releases
  • Traditional media release structure
  • Writing case studies
  • 5 tips for emailing media releases
  • Should you follow up a media release?
  • Tip: Use special days to get media coverage?
  • Tip: Using a template for a social media release
  • Make sure your PR campaign includes the new influentials
  • What to include in your event media strategy
  • Creating a media kit
  • Preparing for a media interview
Building a word-of-mouth campaign


What is word-of-mouth marketing? Simplistically, it's:
  • Giving people a reason to talk about your products or services and
  • Making it easier for that conversation to take place

We turn to people we trust first before we make a decision to buy a product. Our friends and family are seen as far more credible and independent than a brochure, flyer or salesman. We ask about their experiences and brand preferences. Their opinions affect whether we choose a certain brand or even a completely different product category.

Word-of-mouth marketing (WOMM) works for any size business in any industry. You don't have to have the flashest website, a product that will change the world or the latest technology. You do have to have something that's worth "remark"ing about though. You also have to be someone that people like and trust. If your product is sub-standard and you treat people badly it will backfire horribly.

WOMM allows potential customers to experience your product vicariously through other people before making a purchase decision. Therefore WOMM actually helps to speed up the buying process.

Traditional Media


The problem with traditional advertising is that it is expensive and most small businesses don't have the resources to do it correctly. However, if you can afford to do it then you should know a little bit more about how and when it works and how to get the best results for your business.

By understanding the pros and cons of the different traditional media at your disposal you will be able to make a more informed decision when the sales rep from your local paper phones you with a "great deal". This mini EBook looks at:

  • What type of campaign are you running?
  • Picking the right media to use
  • Suggestions for when to use the different types of direct marketing
  • Using the size of your target market to determine media choice
  • Essential elements for your promotional material - Finetuning your message, Planning for skim readers, Conversational writing, Too much information
Last Updated ( Monday, 03 August 2009 22:24 )

Subscribe To Our Newsletter


Book A Session

Ready to work on your business? Book a session with The Marketing Coach.

Download a FREE mini-EBook

Our mini-EBooks get you thinking about your business in new ways.