|Click To Open PDF||Description|
|Permission Marketing||The idea of permission marketing is to increase the level of permission you are given by building a trusted long-term relationship. You need to move from simply being given an email address to the point where people complain if they don't get your newsletter or see regular blog posts from you. That's real permission. The benefit of having real permission is:
This mini-EBook includes:
|Building a word-of-mouth campaign||What is word-of-mouth marketing? Simplistically, it's:
We turn to people we trust first before we make a decision to buy a product. Our friends and family are seen as far more credible and independent than a brochure, flyer or salesman. We ask about their experiences and brand preferences. Their opinions affect whether we choose a certain brand or even a completely different product category.
Word-of-mouth marketing (WOMM) works for any size business in any industry. You don't have to have the flashest website, a product that will change the world or the latest technology. You do have to have something that's worth "remark"ing about though. You also have to be someone that people like and trust. If your product is sub-standard and you treat people badly it will backfire horribly.
WOMM allows potential customers to experience your product vicariously through other people before making a purchase decision. Therefore WOMM actually helps to speed up the buying process.
The problem with traditional advertising is that it is expensive and most small businesses don't have the resources to do it correctly. However, if you can afford to do it then you should know a little bit more about how and when it works and how to get the best results for your business.
By understanding the pros and cons of the different traditional media at your disposal you will be able to make a more informed decision when the sales rep from your local paper phones you with a "great deal". This mini EBook looks at: