• You have a loyal customer base that aren't tempted to go elsewhere because of cheaper price.
• You have a very good understanding of your customers and can anticipate their needs, offering them the perfect product to satisfy these needs
• As your relationship with your customer develops and the level of permission given increases, over time you can educate them about your products and move them from buying cheaper products to purchasing your larger revenue items
• Customers that you have a personal relationship with are far more likely to generate word-of-mouth marketing for your business.
• When you have someone's permission to market to them, they are more likely to pay attention to your message

• Giving people a reason to talk about your products or services and
• Making it easier for that conversation to take place

We turn to people we trust first before we make a decision to buy a product. Our friends and family are seen as far more credible and independent than a brochure, flyer or salesman. We ask about their experiences and brand preferences. Their opinions affect whether we choose a certain brand or even a completely different product category.

Word-of-mouth marketing (WOMM) works for any size business in any industry. You don't have to have the flashest website, a product that will change the world or the latest technology. You do have to have something that's worth "remark"ing about though. You also have to be someone that people like and trust. If your product is sub-standard and you treat people badly it will backfire horribly.

WOMM allows potential customers to experience your product vicariously through other people before making a purchase decision. Therefore WOMM actually helps to speed up the buying process.