Coaching isn't counseling, therapy or psychology. It does not deal with your past life events and how they effect your here and now. Marketing coaching focuses on current and future marketing plans and problems and is geared towards helping you to set goals and move forwards.

Coaching is also not consulting or mentoring in that your coach does not tell you which direction to take or decision to make. Rather your coach works with you drawing on your knowledge of your industry and your business to help you find marketing solutions that work for you.