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Fees

The Marketing Coach has a fee structure tailored to suit your coaching needs.

At The Marketing Coach you are not tied into any long term contracts. You can use a package and then move to the tele-coaching half-hourly rate as your marketing needs change. All prices are for Australian clients and are inclusive of GST. For international rates or to discuss our fee structure and how we can help your business contact us.

E-coaching

E-Coaching provides personalised coaching on your choice of marketing goals or problems via email. Clients choose e-coaching for a number of reasons. It is a great medium for those comfortable with communicating by email. It provides you with a printed copy of the exchanges for future reference. E-coaching is convenient, especially for mums with young children, shift workers or clients in different time zones. An email exchange allows for coaching at any time or place convenient to you without having to make an appointment. It can be as short or as detailed as you prefer. E-Coaching is available in packages of time and can be renewed whenever it suits your needs. All packages include 48-hour response time.

The e-coaching rates are as follows:

$33 per email OR
$82.50 for 3 emails OR
$132 per month for unlimited emails

Telecoaching

If you don't like to be tied in to a set number of phonecalls per week or locked into a monthly contract, then simply schedule a call when you need support for $88 for 30 minutes or $149 for 1 hour.

Packages

If you are working on a specific issue or large project and will be needing additional support then the packages would suit you.

 

Package
Description
Fee
Roadmap to Brand Recognition: Building a 12-month marketing plan

This package includes a combination of phone and email coaching to achieve a month by month calendar of activities to guide your marketing:

  • One 30-minute tele-coaching session to define your objectives and target market
  • One 30-minute session to define your point of difference, key messages and a brainstorming session
  • email coaching between sessions as required
  • Written report based on the coaching discussions
 $440
Planning a Media Campaign

PR builds a brand and advertising maintains it. If you're launching your business or a new product, a comprehensive media campaign can build brand recognition and credibility much faster than an advertising campaign. This package includes one 30-minute coaching session with email coaching as required to assist in:

  • Defining your objectives
  • Determining your key messages
  • Identifying newsworthy stories
  • Developing story angles
  • Determining which media to position the stories with
  • Providing strategies for media distribution

This includes a written media campaign strategy based on the coaching discussions

 

$330
 Media Release Basics

Understanding the basics of writing a media release is an important skill to have whether you decide to outsource your media release writing or do it yourself. It can save you a lot of money if you can do it yourself and it can help you assess whether a media release written for you is any good. This package is delivered via email and at the end of the process you have a media release that you are ready to send out. Topics covered during the coaching include:

  • Finding a story idea & developing an angle
  • What is newsworthy?
  • The press release format
  • Media releases for social media
  • Positioning your media release
  • Issues management
  $240
Marketing an event

Do you need help to promote your seminar, festival, expo, meeting or networking sesssion? This package includes two 30-minute coaching sessions and email coaching as required to assist you in:

  • Determining your event promotion, advertising and public relations strategies
  • Your electronic event marketing strategy
  • Funding your event marketing program

This includes a written event marketing strategy based on the coaching discussions

$550
Promoting your product or service

Working with a limited marketing budget, but needing to promote your product in the marketplace. This package includes a 30-minute tele-coaching session to assist you to:

  • Define your target audience
  • Determine their buyer behaviour
  • Determine your key messages
  • Design appropriate strategies to reach them using a variety of media eg advertising, PR, events, direct mail etc.

This includes a written promotion strategy based on the coaching discussions

$330
Finding your niche

Can't find a point of difference and need an outside perspective. This 30-minute tele-coaching session and 2 email coaching session package will assist you to:

  • Find your niche
  • Define a category in which you can be the leader
 $220
Troubleshooting: when you're not tracking as well as you'd like

Things aren't performing as you had hoped, but not sure why? Let's go back to basics and look at:

  • Defining your target market
  • Determining your niche
  • Looking at your product/service offering and how it meets your customer's needs
  • Examine your distribution strategy
  • Reassess you pricing strategy
  • Evaluate your promotion strategy and determine more effective strategies

This package includes four 30-minute tele-coaching sessions and email support as required.

$660

 

 

  
  
  
  
  
  
  
  
  
  
  
  
 
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