The new Small Business Brand Building Package combines the expert advice of a marketing coach, image consultant and graphic designer to give your brand a complete makeover. The Marketing Coach will help you plan a cost-effective strategy to get your business brand in front of your target market. The Graphic Designer will review your current marketing collateral and provide feedback on the visual image your business portrays. In small businesses the owner is the brand and our Image Consultant will help to make sure your personal brand and your business brand are in alignment,

The $297 package includes the following:

Step 1: The Marketing Coach

The Brand Building Package is especially formulated for small businesses. Candice Edye, your marketing coach will spend a 30-minute telephone session discussing your brand as it is now and your goals for building your brand.

Step 2: The Image Consultant

After consultation with The Marketing Coach. Details of the mission statement, and values of the business would be included in a questionnaire that you, the Business Owner, will complete. You will then be required to send/email a number of photos of yourself wearing your everyday business clothes, plus your best business outfit. With this information Bespoke Image will do a personal image audit report on what impression the you are currently giving, and would spend 30 minutes on the phone giving advice on where improvements could be made. (If there are multiple partners in a business they would need to allow an extra $88 per person).

Step 3: The Graphic Designer

Rechelle, from rechelleclaycreative will help to improve your business branding by ensuring your brand matches its offering and pitch, and is consistent across all communications and material. After consultation with the Marketing Coach, details of your goals, and plans for your brand would be supplied to rechelleclaycreative. In addition, you will be required to post your existing marketing material in hard copy format (signage, flyers, brochures, business cards etc.) to rechelleclaycreative.

With this information rechelleclaycreative would supply a short report back to the Marketing Coach reporting on: 1. brand consistency, 2. whether the collateral actually conveys the desired message and image you want to project, 3. whether it is an attractive and appropriate image for you and 4. recommendations to help you achieve your goals.

Step 4: Brand building strategy

Once feedback has been received from the image consultant and the graphic designer we will schedule another 30-minute telephone session. The second session will be used to take all the feedback you have received and develop a tailored brand-building program especially for your business. This will include promotion activities that are tailored to both your goals and your budget.

About Bespoke Image

Imogen Lamport AICI is a trained image consultant whose mission is to teach people how to bring out their best, to understand what works for them, and to make clothing choices an easy and positive experience. What she wants for you is to make it easy to get dressed every day, look in the mirror and know you look your best, and enable you to walk out the door and forget about your clothes so that you can concentrate on living.

As the current President of the AICI (Association of Image Consultants International) Australian Chapter, Imogen is proactive in the image industry and has made it her mission to bring certification exams to Australia to ensure that clients feel comfortable knowing that their AICI member image consultant is well trained.

With over 15 years experience in the business world before becoming a consultant, she has worked in micro, small, medium and global companies and so has experienced a variety of working environments and understands what each of these require. Her background is in marketing and publicity for one of the world's leading publishers, Penguin Books. She has also worked for a global IT company in a variety of roles including business development, internal communications, transition management and is an experienced workshop facilitator. Imogen has also spent some time working in retail sales, printing and sports administration.

Imogen's advice has helped transform many people, empowering them to feel new confidence and increased self-esteem and open up new possibilities in their lives, both personally and professionally. She is a facilitator for the Look Good Feel Better program for cancer patients undergoing treatment at the Austin hosptial and has for the past few years been on the board of a community based foster and respite care organisation.

With many figure challenges herself, Imogen understands how difficult it can be buying clothes that fit and flatter, without breaking the bank. She has spent years devising and refining her understanding what shapes and cuts fit different figures, alongside her comprehensive colour analysis skills, she can help you build a wardrobe that suits you perfectly, makes you feel good, and garners you many compliments, and importantly that promotion.

Bespoke Image - http://www.bespokeimage.com.au/

About rechelleclaycreative

rechelleclaycreative is a boutique graphic design studio that offers a full range of high quality design services. A trained graphic designer, Rechelle established her eponymous studio to follow her passion of reaching clients' audiences by conveying their message in a creative, effective manner. Key to that is branding. Rechelle believes strongly in the benefits of branding, and ensuring a company's brand matches its offering and pitch, and is consistent across all communications and material.

Before setting up the studio Rechelle worked for a variety of enterprises, from a small advertising outfit and boutique design firm, through to large corporations. A range of roles has seen her responsible for marketing and advertising materials, web sites, corporate ID concepts and redesigns, through to developing a new, in-house design studio for Members' Equity. These experiences gave her a solid background from which to launch her own business, and from which her clients benefit.

A member of the industry group AGDA (Australian Graphic Design Assoc.) and several business networks, Rechelle has ensured her graphic design training stays up to date, across the various mediums it now encompasses. rechelleclaycreative offers a complete range of high-quality graphic design services to clients across Australia. Services include logo and stationery design, website design through to management of going live, creative concepts for marketing projects and corporate material design. Rechelle specialises in brand development and style guide design, along with brand management.

Working with a proven network of external suppliers allows rechelleclaycreative to offer clients a finished project, an advantage which many take up. These suppliers include printers, a marketing strategist, photographers, copywriters and web programmers. A former art director for CPA Australia, Rechelle takes full responsibility for graphic projects, from taking briefs and working budgets, through to delivering the final job. Rechelle strongly believes such an approach ensures value for money for clients vital no matter the business's size. rechelleclaycreative prides itself on approaching each client and job with integrity and understanding. Because she sees each project as unique, Rechelle believes work is best approached with versatility and creativity. rechelleclaycreative's ethos is to listen to each client's core intentions with a piece of work, and then make those intentions a reality, working in unison with the client.

rechelleclaycreative - http://www.rclaycreative.com/