A general rule of thumb when trying to decide between publicity and advertising is: Publicity builds your brand and advertising maintains it. Publicity is therefore very important as you start to build your business, but not everyone has the skills or the time necessary to execute a successful publicity campaign. We have the following services to help you:

Develop a 12-month Publicity Plan

We will help you to develop a publicity campaign for the next 12 months, including:

• Defining your objectives
• Determining your key messages
• Identifying newsworthy stories
• Developing story angles
• Determining which media to position the stories with
• Providing strategies for media distribution

The Publicity plan costs $530 and includes the written strategy.

Media Release writing and distribution

Our media release writing service includes:

• An interview with yourself and one of our senior PR consultants to gather your news
• Develop an appropriate angle that is both newsworthy and conveys your key messages
• Interview relevant people for quotes
• Co-ordinate any photographs or images that will support your story
• Write the media release and send it to you for review
• The final version will then be supplied to you ready for distribution

You can then choose whether to distribute the release yourself or we can do this on your behalf once a media list has been agreed upon. Distribution cost is dependent on the size of the media list.

Media release writing costs $350 per release