15 Key learnings from great marketers

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Written by Candice S. Edye
Saturday, 22 August 2009 13:43

Looking for some inspiration from some great entrepreneurs?....read on.

  • Don't try to be all things. Be famous for just one thing. - Paul Cave, BridgeClimb
  • Copy the best ideas from around the world and bring them together under one roof - Dick Smith, Dick Smith Electronics
  • Do things differently from your competitors, flank them rather than go head-to-head - Euan Murdoch, Herron Pharmaceuticals
  • Great people need the support of great processes. You need to build a business that is process oriented - Adrian Di Marco, Technology One
  • Anticipating and shaping, not following customer preferences - 'heart reading, not mind reading' - Jurgen Klein, Jurlique International
  • Look for the right type of clients, then decide the right type of space to be in - Peter Kazacos, KAZ Group
  • Make sure your idea is not your fantasy, but what the customer wants - Len Poulter, Lenards
  • A passionate and persistent focus on a cause that is bigger than the business - Therese Rein, Ingenus
  • Believe in what you want to do. Make sure you have staying power. - Barb de Corti, Enjo
  • Try to find mentors who have actually achieved in the past. - Janine Allis, Boost Juice
  • Never let the fear of losing stop you playing the game - Lorna Jane Clarkson, Lorna Jane Active Wear and Bodywize
  • The Hendgehog Concept: understand what you do best and stick to it - Natalie Bloom, Bloom Cosmetics
  • Make sure every client you have is a raving fan - that's the best form of marketing - to have customers advocating for you - Kristy Dunphey, M&M Harcourts Real Estate
  • Make sure the early perception of your company is what you want it to be in the long term. Even though you may be working from the garage at home or spare room to start off, I don't think any of my customers would ever have realised that. I think that's important especially if you're pitching to big businesses - Kay Barney, Corporate Housing
  • Take risks and make decisions - even if they're not always the right ones, as long as you learn from them - Kristina Karlson, kikki.K

These extracts are taken from the following:

John C. Lyons and Edward de Bono have written a great book titled "Marketing without money: How 20 top Australian Entrepreneurs crack markets with their minds". Below are some key learnings that can be applied to your business.

"Female Entrepreneurs: Leading Australian Businesswomen" by Leiza Clark (2006). New Holland Publishers (Australia) PTY.Ltd.

Last Updated ( Sunday, 23 August 2009 17:09 )

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