Unfortunately to fund future creativity, you need to get the most out of each market you attend. So, to help all our creative entrepreneurs we offer a series of coaching sessions and take home reading material that will help you with the business end of your art and craft business. This coaching series covers the following topics:
In this session we will focus on what you can do before the market to encourage people to visit your stand. We will look at strategies like pre-market promotions, PR, collaborative marketing and developing a word-of-mouth marketing campaign.
In this session we will focus on your stand as your store, stand layout, creating the right atmosphere, at-market promotions, customer service and managing expectations.
It is much cheaper from a marketing point of view to increase the spend from existing customers than to continually chase one-off sales. In this workshop we will look at building a relationship with your customers over time and moving them from customers to advocates of your business.
It can be very difficult to price the time and attention you pour into your handmade items. We will look at some of the ways you can determine the price of your products, including value-based pricing, loss-leaders, the special order, wholesale pricing and selling on consignment.
In this session we will examine what you can do to differentiate your business both online and offline. We will explore the basic laws of branding that will help you to decide where and when to advertise, how to use PR, when to expand your product line and how to advertise on the Internet.
We will tie everything we've discussed together to produce a marketing calendar that will make the best use of your time and money to promote your business.