Fees

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Written by Candice S. Edye
Wednesday, 03 June 2009 13:47
The Marketing Coach has a fee structure tailored to suit your coaching needs.

At The Marketing Coach you are not tied into any long term contracts. You can use a package and then move to the tele-coaching half-hourly rate as your marketing needs change. All prices are for Australian clients and are inclusive of GST. For international rates or to discuss our fee structure and how we can help your business please contact us.

E-coaching

E-Coaching provides personalised coaching on your choice of marketing goals or problems via email. Clients choose e-coaching for a number of reasons. It is a great medium for those comfortable with communicating by email. It provides you with a printed copy of the exchanges for future reference. E-coaching is convenient, especially for mums with young children, shift workers or clients in different time zones. An email exchange allows for coaching at any time or place convenient to you without having to make an appointment. It can be as short or as detailed as you prefer. E-Coaching is available in packages of time and can be renewed whenever it suits your needs. All packages include 48-hour response time.

The e-coaching rates are as follows:

  • $44  per email OR
  • $120 for 3 emails

Telecoaching

If you don't like to be tied in to a set number of phonecalls per week or locked into a monthly contract, then simply schedule a call when you need support for:

  • $105 for 30 minutes OR
  • $190 for 1 hour

Packages

If you are working on a specific issue or large project and will be needing additional support then the packages would suit you:

Package Description Fee
Roadmap to Brand Recognition: Build a 12-month marketing calendar This package includes a combination of phone and email coaching to achieve a month by month calendar of activities to guide your marketing:
  • One 30-minute tele-coaching session to define your objectives and target market
  • One 30-minute session to define your point of difference, key messages and a brainstorming session
  • Email coaching between sessions as required
  • Written report based on the coaching discussions
Click here for more information.

$1,695

Plan a media campaign PR builds a brand and advertising maintains it. If you're launching your business or a new product, a comprehensive media campaign can build brand recognition and credibility much faster than an advertising campaign. This package includes one 60-minute coaching session with email coaching as required to assist in:
  • Defining your objectives
  • Determining your key messages
  • Identifying newsworthy stories
  • Developing story angles
  • Determining which media to position the stories with
  • Providing strategies for media distribution

This includes a written media campaign strategy based on the coaching discussions. Click here for more information.

$1,440

Market an event Do you need help to promote your seminar, festival, expo, meeting or networking sesssion? This package includes four 30-minute coaching sessions and email coaching as required to assist you in:
  • Determining your event promotion, advertising and public relations strategies
  • Your electronic event marketing strategy
  • Funding your event marketing program

This includes a written event marketing strategy based on the coaching discussions. Click here for more information.

$1,795

Develop a sponsorship strategy Do you need help to fund your seminar, festival, expo, meeting or community group? This package includes two 60-minute coaching sessions and email coaching as required to assist you in:
  • Determining what you have to offer potential sponsors
  • Identifying opportunities for in-kind and financial sponsorship
  • Identifying potential sponsors
  • Developing a sponsorship management plan

This includes a written sponsorship proposal template based on the coaching discussions. Click here for more information.

$1,660

Marketing on a shoestring

This package is geared at giving small businesses a starting point for their marketing. It includes six 45-minute phone coaching sessions and take-home reading material that address the following topics:

  • Session 1: Developing a story that's "remark-able" and building word-of-mouth marketing
  • Session 2: Finding the right hook for your target market
  • Session 3: Online marketing - Permission marketing versus interruption marketing
  • Session 4: Offline marketing to draw customers to your website
  • Session 5: Making the most of public relations
  • Session 6: Creating a marketing calendar

Click here for more information.

$1,695

Marketing for stall holders When you start creating beautiful art and craft and decide to share your talent with the rest of the world, you don't necessarily factor in the business skills necessary to make this successful. Unfortunately to fund future creativity, you need to get the most out of each market you attend. This series of six 45-minute long coaching sessions will help you with the business end of your art and craft business.
  • Session 1: Before the market: Marketing on a shoestring
  • Session 2: At the market: Making your business stand out
  • Session 3: After the market: Creating loyal customers
  • Session 4: Pricing Strategies
  • Session 5: Developing your brand online and offline
  • Session 6: Developing a marketing calendar

Click here for more information.

$1,695

Marketing for coaches

 

This series of five 45-minute telephone coaching sessions explores the different ways you can grow your coaching practice. Topcs covered include:

  • Session 1: Finding your niche and developing your "story"
  • Session 2: Product design: Creating multiple streams of coaching income
  • Session 3: Developing a permission marketing system
  • Session 4: Branding strategies
  • Session 5: Developing a marketing calendar
This includes a written report based on the coaching discussions

Click here for more information.

$1,550


Last Updated ( Tuesday, 12 July 2011 21:59 )

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